Region Experts

Asia is a region of regions; each market has unique characteristics, structure of retail and online channels, and consumer behavior. At DNO we understand these nuances, and make sure to set you up for success in markets that will be most receptive to your brand.

Full Service Approach

From dealing with registration and regulation, to partnering with the right channels, all the way through to logistics, marketing & sales support, and everything in between, DNO guarantees distribution channels are exposed to the best brand experience.

Over 50K Points of Sale

DNO represented brands are sold through over 50k channels across Asia. With local offices in key markets, and partners throughout the region, we’re adding new channels every day.

The opportunities in Asia markets

Major markets

Hong Kong:  One of the most interesting markets for brands looking to enter Asia,  where no registration required with a mix that creates a unique environment for commercial trade: 7.5 million residents and a gateway to Mainland China.

India: With a population of 1.38 billion people, and a cosmetics industry valued at USD 6.5 billion, India is a literally the land of opportunities for beauty brands.

Israel: A relatively small market in terms of its population, but a country where consumers spend a nice share of their disposable income on products and treatments.

size & numbers


asian beauty Market size estimated


India beauty industry annual groth by 2025


Monthly transactions in India 2020

Local dynamics

Asia markets, even before COVID19, were known for their dynamic nature, with shopping habits adjusted quickly to the reality of global and local market. In such a fast-paced environment, it is important to be with your feet on the ground, because what was strong only six months ago, may no longer be relevant today.

With local teams, that live your business and the market and revise sales strategy as changes in the market occur, DNO provides international brands that extra advantage of being sensitive and reactive to trends, as they form.

Structured Unique
4-Step approach

We create business and distribution channels, for high-end masstige and affordable-luxury brands, in APAC and Israel.

We help our brands identify new growth opportunities, and bring them to market in these territories using a unique 4-step approach.

If you are looking to expand your business, and seek a doorway to Asia and Israel, we are the committed partner that will get you there.


Identifying the right markets

While the Asia market offers endless opportunities to brand seeking growth, each country and region has its individual characteristics. To maximize the success of our brands, we begin our journey with a full analysis of the market potential in our areas of operation.

Feedback received from our local native teams, helps us pinpoint the highest potential market for each client, taking into account factors such as demand and competition in the category, size of the market, local registration and regulation procedures, tax structure and more.


Introducing the brand to potential customers

In Asia, face-to-face meetings are an important trust-building gesture. To this end, DNO’s local offices maintain an ongoing relationship with retailers and the professional market, which includes personally presenting new brands, even before the official process begins.

By doing so, we create an interest in the brand which in turn drives demand and helps secure initial orders that will be filled once the regulation procedures are completed.


Registration & certification

Each country has different registration and regulation requirements.

As your partner in the local market, DNO’s team takes on this complex and time-consuming process, making sure the right documents are submitted in a professional and timely manner.


securing quality sales channels

In Asia, as like any market, success is measured not only by the ability to secure sales channels, but also in the volume of repeated orders. With DNO as your distribution partner, we have you covered.

From logistics, order execution, marketing & sales support, and everything in between, we guarantee distribution channels are exposed to the best brand experience. We operate in any available channel to create ongoing demand for your brand, maximize sales and grow repeated orders.

Management Team

Mr. Ofri Shaysh

Managing Partner

Over 20 years of extensive experience in strategic marketing planning, high technology-based business development in APAC, as well as member of the legal department of the Israeli Airport Authority has held senior sales management positions in several multi-national organizations.

An expert in smart payment solutions, cashless payments technology, mobile payment, NFC, vending market, retail financial services and consumer products’ sectors. Past experience includes managing business with multinational organizations including leading telecom operators, banks and system integrators of large scale.

Ms. Dana Zilberstein

Managing Partner

Over 15 years of experience in executing sales and marketing strategies for innovative e-commerce and mobile platforms and managing large sales and marketing teams for startup companies.

Ms. Dana has extensive experience in strategic marketing planning and high technology-based product management and has held several senior marketing management positions in several multi-national organizations.


The Asian lifestyle celebrates wellbeing, personal care, and beauty.

Within this large segment we see that premium supplements, superfoods, and cosmetics, have been showing consistent growth, with a lean towards brands which provide holistic solutions that follow the concept of “beauty from within”.

DNO specializes in these categories covering Beauty & Cosmetics, Gourmet Food & supplements, Boutique Products.







Local logistics

From transport to destination ports, custom clearing, product storage, inventory management and more, we make sure flawless execution of business.

  • Sea, air and ground transportation
  • Custom clearing
  • Storage under optimal conditions

Registration & regulation

Registration and regulation requirements are country specific. Our regulatory experts make sure to make this process effectively and in the shortest possible time.

  • Regulatory compliance
  • Labeling & marking
  • Laboratory tests
  • Legal support

Extensive points-of-sale network



International brands