Region Experts

Asia is a region of regions; each market has unique characteristics, structure of retail and online channels, and consumer behavior. At DNO we understand these nuances, and make sure to set you up for success in markets that will be most receptive to your brand.

Full Service Approach

From dealing with registration and regulation, to partnering with the right channels, all the way through to logistics, marketing & sales support, and everything in between, DNO guarantees distribution channels are exposed to the best brand experience.

Over 50K Points of Sale

DNO represented brands are sold through over 50k channels across Asia. With local offices in key markets, and partners throughout the region, we’re adding new channels every day.

The opportunities in Asia markets

Major markets

Hong Kong:  One of the most interesting markets for brands looking to enter Asia,  where no registration required with a mix that creates a unique environment for commercial trade: 7.5 million residents and a gateway to Mainland China.

India: With a population of 1.38 billion people, and a cosmetics industry valued at USD 6.5 billion, India is a literally the land of opportunities for beauty brands.

Israel: A relatively small market in terms of its population, but a country where consumers spend a nice share of their disposable income on products and treatments.

size & numbers


asian beauty Market size estimated


India beauty industry annual groth by 2025


Monthly transactions in India 2020

Local dynamics

Asia markets, even before COVID19, were known for their dynamic nature, with shopping habits adjusted quickly to the reality of global and local market. In such a fast-paced environment, it is important to be with your feet on the ground, because what was strong only six months ago, may no longer be relevant today.

With local teams, that live your business and the market and revise sales strategy as changes in the market occur, DNO provides international brands that extra advantage of being sensitive and reactive to trends, as they form.

Structured Unique
4-Step approach

We create business and distribution channels, for high-end masstige and affordable-luxury brands, in APAC and Israel.

We help our brands identify new growth opportunities, and bring them to market in these territories using a unique 4-step approach.

If you are looking to expand your business, and seek a doorway to Asia and Israel, we are the committed partner that will get you there.


Identifying the right markets

While the Asia market offers endless opportunities to brand seeking growth, each country and region has its individual characteristics. To maximize the success of our brands, we begin our journey with a full analysis of the market potential in our areas of operation.

Feedback received from our local native teams, helps us pinpoint the highest potential market for each client, taking into account factors such as demand and competition in the category, size of the market, local registration and regulation procedures, tax structure and more.


Introducing the brand to potential customers

In Asia, face-to-face meetings are an important trust-building gesture. To this end, DNO’s local offices maintain an ongoing relationship with retailers and the professional market, which includes personally presenting new brands, even before the official process begins.

By doing so, we create an interest in the brand which in turn drives demand and helps secure initial orders that will be filled once the regulation procedures are completed.


Registration & certification

Each country has different registration and regulation requirements.

As your partner in the local market, DNO’s team takes on this complex and time-consuming process, making sure the right documents are submitted in a professional and timely manner.


securing quality sales channels

In Asia, as like any market, success is measured not only by the ability to secure sales channels, but also in the volume of repeated orders. With DNO as your distribution partner, we have you covered.

From logistics, order execution, marketing & sales support, and everything in between, we guarantee distribution channels are exposed to the best brand experience. We operate in any available channel to create ongoing demand for your brand, maximize sales and grow repeated orders.

Management Team

Ofri Shaysh

Co-founder, Head of Business Development

Bringing 20 years of experience in strategic marketing planning and business development in APAC, including senior management and sales roles in both multi-national companies and start-ups.

We experience exciting times for Indie brands where new ways of D2C channels are created, and technology is a Data slingshot.
We are able to track our customers, respond quickly and improve ROI using optimization tools.

This is not the game of the big legacy brands anymore. It is all about being creative, accurate and thinking out of the box.
This is an amazing opportunity for indie brands to shine.

Dana Zilberstein

Co-founder, Head of Marketing

Bringing experience and expertise in e-commerce and brick & mortar retail.
In 15 years of professional experience, I was part of Groupon’s Israel founding team, and help strategic management and sales roles in a hand-full of e-commerce start-ups.

We are focusing on creating new D2C channels and increasing communication between brands and customers. We are able today to monitor our shoppers’ consumer behaviors and analyze effectivity in a very short time.

We constantly monitor and embed new technologies that enable us to understand our customers better.

Indie brands are made for Individuals who wants to get more for their money.
It is all about personalization of wellness and beauty, addressing every customer as an individual.

June Shor

Israel Sales & Marketing Manager

Over 8 years of experience in visual marketing and concept creation for Israel’s vibrant fashion and lifestyle industry.

The main focus and attention during the last year were obviously on e-commerce and marketing management.
Launching a new brand in any territory today requires strategic planning related to sales and marketing strategy during all stages.

We are facing a fantastic time for indie brands, where it is all about being unique, different, and memorable.
With the tremendous Indie brands from around the world I get to work with daily, I combine creativity with super-analytical online tools, and the sky is the limit.

Puneet Chopra

India Regional Manager

Experienced performance-driven marketing professional with a career spanning over 14 years of experience and working my way into a leadership role while building and maintaining a strong market presence.

A digital marketeer and recognized as a hands-on, proactive individual who can rapidly identify problems, formulate tactical solutions, initiate dynamic change with good knowledge in both practical and theoretical domains and implement effective measures and ideas for a smooth process.

Excellent management skills, with the ability to conceive efficient solutions utilizing technology. Industrious professional, thrive on challenges while working effectively with all levels of management and the people therein. Let’s talk growth!

Sneha Arya

India Sales & Marketing Manager

A professional with the right mix of experiences as a brand strategist, understanding consumers in-depth & crafting brand stories in a way that is both exciting & result-oriented. Empathy, mental flexibility, creativity, thinking outside the box – to get the right stories told in the right way.

With years of transforming brand performance and leading teams to deliver strategic turnarounds and revenue-profit-margin achievements within consumer goods.

Innovative, consumer-centric, and collaborator with a keen aptitude for strengthening brand leadership, delivering high ROI market share growth, driving organizational efficiency, and developing cross-functional patterns for brands. Let’s talk ideas!

Roei Radman

APAC Business development

Over 10 years of experience working with startup companies in smart tech, management and operation services, E-commerce and VR/AR.
Developed an international talent and technology hub for Israeli companies scaling up in China.

Mr. Radman has extensive experience manufacturing consulting services, including extensive import and export knowledge. Provided management and operational support for international companies throughout their market entry and growth stage in Asia Pacific market.

Logistic centers and facilitated in Shanghai, Hangzhou and Yangzhou. Served over 50 market-entry projects in China. Leading 20 Israeli startups into Chinese market for investments, FA, IR, DD, policy grants, also assisting corporations with local governments.


The Asian lifestyle celebrates wellbeing, personal care, and beauty.

Within this large segment we see that premium supplements, superfoods, and cosmetics, have been showing consistent growth, with a lean towards brands which provide holistic solutions that follow the concept of “beauty from within”.

DNO specializes in these categories covering Beauty & Cosmetics, Gourmet Food & supplements, Boutique Products.







Local logistics

From transport to destination ports, custom clearing, product storage, inventory management and more, we make sure flawless execution of business.

  • Sea, air and ground transportation
  • Custom clearing
  • Storage under optimal conditions

Registration & regulation

Registration and regulation requirements are country specific. Our regulatory experts make sure to make this process effectively and in the shortest possible time.

  • Regulatory compliance
  • Labeling & marking
  • Laboratory tests
  • Legal support

Extensive points-of-sale network



International brands